The former world number one shuttler kidambi Srikanth signed a 35 crore deal for 4 years with a Chinese brand Li-Ning on Monday. Srikanth is the only player to win six super series badminton events. The reason why Li-Ning George Srikanth over others is prominent enough. It is a Chinese brand of sports products. The dean comprise of sponsorship and equipment supply.
"I am honoured to be the face of Li-Ning in India and globally. I love their products and I am really looking forward to stepping into the court with renewed vigour accomplish few more goals."Srikanth Said. The Chinese brand has been supporting the badminton teams of China,Indonesia,Australia and Singapore and has been the official sponsor of the Indian contingent at the 2018 Asian games at Jakarta. It is team India's official apparel partner till 2020 Tokyo Olympics. Srikanth Pizza top Contender of medals in the 2020 Olympics. Mahendra Kapoor, director, Sunlight Sports Private Limited said that Srikanth is one of the best players in the world. The motto of Li-Ning is quality and consistency and Srikanth fits well. Li -Ning wants to help players achieve a lot going forward.