India’s largest manufacturer of Electrical & Electronic products—Arise India has bagged the title sponsorship rights of Asia Cup 2014 from Star Sports. This Star India owned company has recently announced about the latest deal with Arise India.
Star Sports has the broadcast and the ground sponsorship rights of Asia Cup 2014. Now, after its deal with Arise India, the tournament will be named as Arise Asia cup 2014 powered by Cycle Pure Agarbathies.
Starting from February 25, the grand tournament will see the participation of major Asian countries—India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. It will feature 11 One day internationals and each team will held horns with each other once. Top two teams will be qualified to play the final match to be held on March 8, 2014.
Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetizing the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”
Mr. Avinash Jain, Managing Director of Arise India Ltd, said, “We all know the strong emotional connect that Cricket has with us Indians & the Asia Pacific. It is thus to support the greater thrust of the sport that we have decided to be the Title Sponsor of the upcoming Asia Cup. This tournament is known for witnessing the most competitive cricket in the sub-continent, and herein with our association with the event, we seek to create an even stronger audience connect for the brand.
Managing Director of Technology Frontiers and ITW, Muralidharan Srinivasan commented: "Technology Frontiers is pleased to partner with Star Sports for the upcoming Asia Cup 2014 Ground Sponsorship Management. At Techfront we have constantly endeavored to bring in innovation and technology into sports to elevate the brand experience. We look forward to an exciting tournament and partnership."
